Challenge: To deliver a holistic wayfinding solution for Strabane. A solution that facilitates movement, gives direction and feedback, but also strives to visually unify the town and create a sense of place
Strategy:
WHY
The main issues I found with Strabane wayfinding were:
-Lack of consistency
-Lack of signage
-Next to no signage for pedestrians & Visitors
The main issues I found with Strabane wayfinding were:
-Lack of consistency
-Lack of signage
-Next to no signage for pedestrians & Visitors
WHAT
I wanted to give Strabane and unique and recognisable system that would cater to both drivers and pedestrians
I wanted to give Strabane and unique and recognisable system that would cater to both drivers and pedestrians
WHO
I primarily designed for visitors of Strabane, whilst still considering the people who live and work in Strabane.
I primarily designed for visitors of Strabane, whilst still considering the people who live and work in Strabane.
HOW
I wanted to create something that blended into the existing landscape, using familiar, typical colours and recognisable icons, yet still a design unique to Strabane.
I wanted to create something that blended into the existing landscape, using familiar, typical colours and recognisable icons, yet still a design unique to Strabane.
