Challenge
To create excitement for non-English language content among UK audiences 18-34, and leverage this as a conversation driver among fans of entertainment.
Strategy
I want to Encourage the 18-34 yo TV lovers in the UK, to make the effort to watch subtitles & dubbing. I will do this by satirizing the challenges that people face when it comes to watching TV and movies with subtitles and dubbing. Creating a campaign with that signature dry humor that we all love about Netflix as a brand. With the objective to spark a conversation around Non-English content.