The Challenge: Create a campaign brand identity for Ireland Neutral 2050 or alternative campaign title. Then develop that mark in to a wider graphic language/system.
Constraints:
• 1 typeface (various weights, only two sizes)
• 2 colours
• must include a symbol/mark
• graphic language MUST incorporate a handmade technique (pencil, charcoal, ink marbling, potato printing, lino cut, cut paper…)
• 1 typeface (various weights, only two sizes)
• 2 colours
• must include a symbol/mark
• graphic language MUST incorporate a handmade technique (pencil, charcoal, ink marbling, potato printing, lino cut, cut paper…)
Deliverables:
• Brand mark / logo
• 2 Campaign awareness adverts
• Campaign awareness T-Shirt
• Campaign awareness recyclable shopping bag
• Animated gif
• Brand mark / logo
• 2 Campaign awareness adverts
• Campaign awareness T-Shirt
• Campaign awareness recyclable shopping bag
• Animated gif
Rationale: My chosen logo design represents the idea of, tidal energy, wind and solar energy, which are the main aspects of Ireland Neutral. The shape represents a wind, turbine, the wings of the turbine also were inspired by the shapes of a leaf, water, the I of the names Ideal Ireland and also represents people and how we are an integral part of the initiative. For the font and design I wanted to create something modern and timeless, so I went with a clean , simple design and a Sans Serif Typeface (Roboto). For colour scheme I want to use a mostly blue colour palette as I think blue best represents the idea of wind and water. Steering away from the obvious green colour, to represent Ireland and the idea of ‘green’ energy.