Challenge: Change the game is a response to the Brief, Protest. Where we were asked to take a current issue, large or small and create a campaign of protest.
Strategy: I choose to create a campaign about the lack of equality in the GAA and where it spawned and how we can change this. This Campaign was aimed at Irish women in sports & the GAA community. I wanted to educate about the inequality in GAA/LGFA community and inspire women to take back our game and change the sport. The booklet begins with the facts about inequality with the purpose to inform the community and help them realise the problem at hand. Then as we near the end of the book it becomes more motivational with the aim to inspire women to take part in Ladies Gaelic Football and begin to Change The Game.
